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Hi, thank you for your question. It used to confused me, also. I'll begin by adding context to the term rel="canonical" as it relates to SEO. Google and other search engines started this in February of 2009. Here's why: Google considers duplicate content a bad practice and they penalize webpages with duplicate content by lowering their rank or not ranking them at all. Then, there is the question of when does "similar" content become duplicate. When Google's AI identifies duplicate content it gets confused on which page to grant the authoritative signal and therefore the ranking it earned. Avoid duplicate content penalties and implement an SEO "rel canonical" strategy.
Ways to implement a rel="canonical" strategy:
If you don't want to tackle the rel="canonical" problem, please let us know and we can help you. Thank you.
It's my pleasure. We're here to help. Let me know if you want to discuss how Google Ads has changed in the past 5 months. I just discovered a few things that are drastically different (as of late) and how we are helping our clients adapt. Thank you
Hi Kai,
Thank you for your SEO question about Google My Business optimization. Google My Business is a powerful tool for lead generation when you begin to view it as a social media platform.
Let's start with the business description:
"You want your Oklahoma City business to be found on Google local search."
"The problem is that your competitors are ranking higher than you."
Now, on to treating GMB as a social media platform:
User metrics are my favorite way to hack SEO and achieves higher rankings and lead generation. User metrics measures engagement with your profile. Upload images/videos of unique ideas or things. Write posts that help the viewer. Post about things that intrigue the audience and compels them to message you through the GMB app. When they do, you better answer FAST! Google My Business measures the response time and uses it to decide if your business deserves to be shown as the answer to people's questions in the future.
Think of Google My Business as the most important biz dev tool. When people call you, help them so much that when you ask them for a review, they gladly do it right away.
Reviews are important. Do not try to hack reviews. Google is strict. It isn't as strict as Yelp, but it is strict.
Post often and make your audience engage. SEO engagement metrics will rule 2021 and beyond.
Please tell your colleagues and friends about being able to ask SEO and content marketing related questions here. It's a free mini-consulting service.
I hope this helped. Let me know how it's going from time to time. Thank you
Hi, thank you @officemanager for wanting to use our SEO diagnostic tool and dashboard with your clients. It's a great idea and a great way to make a very professional presentation.I would suggest uploading your logo (PNG transparent background) and I can brand your dashboard to further elevate the impact of your presentation to your clients.
Let me know how I may continue to help.
Google began Mobile First Indexing several years ago. Google considers how your website looks and performs on mobile devices as the starting point for the evaluation of what ranking your website deserves to have.
We provide you detailed data on how your keywords perform on desktop search results and how your keywords perform on Mobile search results.
It's important to constantly evaluate how your website is performing on all devices, but most importantly on mobile.
Over 70% of searches are performed by people using mobile devices.
Contact us if you would like more help. Thank you for your question.
If price is what you pay then value is what you receive.
Results over time are the best way to help answer that question.
I would say there are three opportunities for an SEO firm to provide results to an SEO customer.
Login to your webflow account, go to your dashboard and choose the project that has your website.
You should be in the Designer (User Interface that allows you to visually manipulate all HTML, CSS, Interactions, etc...).
Look at the dashboard navigation icons on the far left of the page: Click on the fifth one from the top called PAGES.
Choose the page where the duplicate meta description you want to correct is located. Once you are on the correct page, click the PAGES button again to bring up the settings.
Hover over the settings gear and a tooltip will pop up saying "edit page settings".
Click on the gear, scroll down to the Meta Description and type in your new meta description.
Webflow suggests between 155 to 300 characters. Contact us for more information on what we suggest you write. Thank you.
Our Startup Plan is ideal for the company that is happy with their current webmaster or perhaps they enjoy the DIY aspect of it.
The business plan would be great for the person whose highest and best use of their time is doing something else, work or leisure, therefore they want us to implement the solutions we identify in the ongoing monitoring and scanning we do.
Thank you for your question. Let us know how we may continue to help.
Thank you for your question. We have a client that used to have an overall SEO health score of 80 when we began working with her office. Shortly after the first week's scan, her webmaster (located in India) did damage to her website and made 85 pages disappear (wasn't been seen by Google). We caught it immediately and were able to help their webmaster not only fix the previous issues, but gave them the exact URLs to prioritize. Moreover, Google updates their algorithm
"all the time", according to the Google Public Search Liaison in 2020.
Also, to remain an authority in your field, you must create great content for your customers. How do you define "great content", you might ask? Create content that is worth spreading, suggests Seth Godin. Another scenario: Your competition wants better rankings also, so they undergo an omni channel content marketing campaign to outrank you. Our tool tracks the competitors you want and monitor their progress, as well.
Correctly formatted changes will have an immediate improvement on your local SEO rankings throughout Google. How much of an impact is detailed within our SEO-Audit.app diagnostic tool. Take a look at what the dashboard UI looks like: https://www.seo-audit.app/sample-seo-audit
Hi, thank you for your question. It used to confused me, also. I'll begin by adding context to the term rel="canonical" as it relates to SEO. Google and other search engines started this in February of 2009. Here's why: Google considers duplicate content a bad practice and they penalize webpages with duplicate content by lowering their rank or not ranking them at all. Then, there is the question of when does "similar" content become duplicate. When Google's AI identifies duplicate content it gets confused on which page to grant the authoritative signal and therefore the ranking it earned. Avoid duplicate content penalties and implement an SEO "rel canonical" strategy.
Ways to implement a rel="canonical" strategy:
If you don't want to tackle the rel="canonical" problem, please let us know and we can help you. Thank you.
It's my pleasure. We're here to help. Let me know if you want to discuss how Google Ads has changed in the past 5 months. I just discovered a few things that are drastically different (as of late) and how we are helping our clients adapt. Thank you
Hi Kai,
Thank you for your SEO question about Google My Business optimization. Google My Business is a powerful tool for lead generation when you begin to view it as a social media platform.
Let's start with the business description:
"You want your Oklahoma City business to be found on Google local search."
"The problem is that your competitors are ranking higher than you."
Now, on to treating GMB as a social media platform:
User metrics are my favorite way to hack SEO and achieves higher rankings and lead generation. User metrics measures engagement with your profile. Upload images/videos of unique ideas or things. Write posts that help the viewer. Post about things that intrigue the audience and compels them to message you through the GMB app. When they do, you better answer FAST! Google My Business measures the response time and uses it to decide if your business deserves to be shown as the answer to people's questions in the future.
Think of Google My Business as the most important biz dev tool. When people call you, help them so much that when you ask them for a review, they gladly do it right away.
Reviews are important. Do not try to hack reviews. Google is strict. It isn't as strict as Yelp, but it is strict.
Post often and make your audience engage. SEO engagement metrics will rule 2021 and beyond.
Please tell your colleagues and friends about being able to ask SEO and content marketing related questions here. It's a free mini-consulting service.
I hope this helped. Let me know how it's going from time to time. Thank you
Hi, thank you @officemanager for wanting to use our SEO diagnostic tool and dashboard with your clients. It's a great idea and a great way to make a very professional presentation.I would suggest uploading your logo (PNG transparent background) and I can brand your dashboard to further elevate the impact of your presentation to your clients.
Let me know how I may continue to help.
Google began Mobile First Indexing several years ago. Google considers how your website looks and performs on mobile devices as the starting point for the evaluation of what ranking your website deserves to have.
We provide you detailed data on how your keywords perform on desktop search results and how your keywords perform on Mobile search results.
It's important to constantly evaluate how your website is performing on all devices, but most importantly on mobile.
Over 70% of searches are performed by people using mobile devices.
Contact us if you would like more help. Thank you for your question.
If price is what you pay then value is what you receive.
Results over time are the best way to help answer that question.
I would say there are three opportunities for an SEO firm to provide results to an SEO customer.
Login to your webflow account, go to your dashboard and choose the project that has your website.
You should be in the Designer (User Interface that allows you to visually manipulate all HTML, CSS, Interactions, etc...).
Look at the dashboard navigation icons on the far left of the page: Click on the fifth one from the top called PAGES.
Choose the page where the duplicate meta description you want to correct is located. Once you are on the correct page, click the PAGES button again to bring up the settings.
Hover over the settings gear and a tooltip will pop up saying "edit page settings".
Click on the gear, scroll down to the Meta Description and type in your new meta description.
Webflow suggests between 155 to 300 characters. Contact us for more information on what we suggest you write. Thank you.
Our Startup Plan is ideal for the company that is happy with their current webmaster or perhaps they enjoy the DIY aspect of it.
The business plan would be great for the person whose highest and best use of their time is doing something else, work or leisure, therefore they want us to implement the solutions we identify in the ongoing monitoring and scanning we do.
Thank you for your question. Let us know how we may continue to help.
Thank you for your question. We have a client that used to have an overall SEO health score of 80 when we began working with her office. Shortly after the first week's scan, her webmaster (located in India) did damage to her website and made 85 pages disappear (wasn't been seen by Google). We caught it immediately and were able to help their webmaster not only fix the previous issues, but gave them the exact URLs to prioritize. Moreover, Google updates their algorithm
"all the time", according to the Google Public Search Liaison in 2020.
Also, to remain an authority in your field, you must create great content for your customers. How do you define "great content", you might ask? Create content that is worth spreading, suggests Seth Godin. Another scenario: Your competition wants better rankings also, so they undergo an omni channel content marketing campaign to outrank you. Our tool tracks the competitors you want and monitor their progress, as well.
Correctly formatted changes will have an immediate improvement on your local SEO rankings throughout Google. How much of an impact is detailed within our SEO-Audit.app diagnostic tool. Take a look at what the dashboard UI looks like: https://www.seo-audit.app/sample-seo-audit
Cost of local SEO has a wide range in price. Most companies offer packages, have keyword-based pricing, charge hourly, or have monthly retainer prices with clearly defined deliverables.
Here is a deeper dive into prices for local SEO. Around 70% of companies charge monthly fees. Over 90% of all companies charged less than $5000 per month.
20% of companies charge between $500 to $1000 per month. 25% of companies providing SEO services charge between $2000 to $5000.
25% of hourly priced plans charged $100 to $150 per hour. SEO firms charged an average of double what SEO freelancers charge. SEO companies that have been in business longer than 2 years charged an average of more than 250% more than companies that have been around for less than 2 years.
The information gathered was surprising because most local businesses we researched didn't back up the data claimed by SEO companies. We will continue to research pricing for local SEO because there exists conflicting information depending if we asked service providers or if we asked clients.
We have a pricing strategy for two types of business owners:
1. for the DIY business owner or for the company with an in-house technical team we offer our SEO audit scan. They would then fix all of the issues detected by the audit themselves.
2. several full-service plans for the business owner not interested in fixing the problems themselves. Most companies benefit from the full service plans because, unless the person does this work everyday, you might accidentally change something within your website and it would cost much more to fix it.
The full service options include hourly bundles and monthly plans that are all-inclusive.
Citations are mentions of your business on other websites. Business directories are the most common examples of citations. Mentions on social media platforms qualifies as a citation, but what most people don't know is that some social media platforms don't make their content discoverable to Google or other search engines.
There are two types of citations: structured and unstructured citations. The important take-away is to know that citations are one of many variables that help give authority to your website within your area of expertise.
There are citation creation services. If you have the time to do it yourself, then start by adding your business to these websites:
SEO stands for search engine optimization. It is a technical approach to attract relevant attention from people looking for the products and services your business offers.
The most important system to implement into your content marketing strategy is to create helpful content that answers relevant questions being asked on the internet.
While the SEO process is technical, it serves to optimize content. SEO does not exist without content marketing. In fact, SEO is one side of the coin and Content Marketing is the other side of the coin.
Local SEO has several moving parts. Here are several of the cogs of the SEO wheel: Google My Business, website content, and business referral systems
Google has published articles stating the importance of creating a brand to build the core foundation of an authoritative and influential company. Your company might not sell your own brand of products, but your company can brand itself around the expertise and unique competitive advantage you offer your customers.
Local SEO is not dead. As long as people rely on search engines (via typing their question or using voice assisted search) to help their productivity, local SEO will not die.
Reliance on virtual assistance is on the rise, so the trend to optimize your business for local SEO is needed more than ever.
What steps are you taking to further optimize your website and your Google My Business listing for the increase in voice assisted search?
If you haven't embraced a system to capitalize on the new and growing trends made available by virtual assistants, then feel free to contact us and it would be our pleasure to discuss our in-house strategy we are offering our clients.
Local SEO marketing is centered around a limited geographic location. It could be a city, a neighborhood, and even an event. It is a great way to create relevance between usually unrelated topics and cross-market because there is a great area of overlap between the two topics.
Example: A pizza restaurant next to a convention center will use content marketing to expand the keyword relevance to create a new association within the Google AI. By marketing to a new audience, new signals will be sent to Google to associate the pizza restaurant to the convention center audience.
There are many variations to this, but at its core, Google wants to help people. Create content that helps people and Google will be happy to distribute it to a wider audience, as long as it proves to be relevant and helpful to the people.
The best way to improve local SEO is, first, to run a scan using our SEO-Audit.app diagnostic tool. We'll provide you a detailed list of the problems that need improving or fixing. We also tell you two important details related to the problems outlined. We tell you:
We provide you with a dashboard where you can monitor the weekly scans and the monthly status reporting. I like to tell my clients that if you can measure it, you can make decisions on it.
SEO and content marketing are two sides to the same coin. A proper SEO system requires an ongoing commitment to create helpful and relevant content to increase awareness, authority, and brand-building.
The abbreviated answer is: if your content isn't the answer to the questions being asked on the internet, then your competitor will establish the relationship with that customer first.
You need to outwork your competitor in creating quality content.
The most important piece of real estate on this planet are the electronic screens of people's favorite devices. More and more people are relying on virtual assistants (Google Now, Siri, Cortana, Alexa, Bixby, Mycroft, Maluuba, Silvia, Google Assistant, Viv) to make their lives more productive.
Establishing your brand as an authority in your field is important because the virtual assistants control who gets the attention when someone asks for a specific product or service. If the person asks Google to order a pepperoni pizza, then Google chooses for them. .
By establishing your business as a brand, and your customers ask for a pepperoni pizza from your pizzeria, then Google has to order from you.
Build your brand around local SEO and ensure the future of your business by leveraging the relationship you have with your customers.
We have a section within our website where we answer all of your individual questions. When you submit your question, we answer 90% of questions within the hour and notify you when the answer has been posted.
This question and answer section is intended to help demystify SEO, so please participate and benefit from the free SEO help. Open the navigation and go to the page titled Free SEO Help.
SEO is not dead; in fact, it's achievable. Technical SEO is an exact technical science, so there are EXACT variables to fix.
Scan your website with our 132 point audit checklist and find out the exact items to fix in order to achieve perfect technical SEO.
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